November 2010 Edition
Editorial
Welcome to the November 2010 issue of Vaastuyogam.
I, along with my Vaastuyogam team wish all our readers a very happy Diwali. May the new year shower upon you all the blessings of health, wealth, fame and happiness.
This issue returns to our popular theme of Corporate logos with an explanatory essay on the emerging trend of branding on the basis of geographical locations. Indeed the Government of India along with the state governments are...
Vastu Turnaround -...
Mr Ramakant Agrawal has been born and brought up in Ahmedabad. After completing his studies, he joined the family business of wholesale trade in textiles. In 1987, he started Jagdamba Polymers at Dholka and followed that with Shakti Polyweave in 1991. Mr Ramakant has a son, Hans Kumar who is with him in the business and a daughter who is married and stays in Mumbai. We met Mr Ramakant Agrawal at his Navrangpura residence.
Excerpts from the interview:
Today,...
Coporate Logos -...
In our last essay on Corporate Logos, we saw how the Rupee symbol was a part and parcel to national pride and a component of the Brand India building exercise. This essay explains to the reader the new wave of protection of Geographical Indications in India that is gaining momentum. In India, the Geographical Indications of Goods (Registration and Protection) Act, 1999 came in force with effect from September 2003.
What is Geographical Indication?
According...
Vastu Alert -...
The Indian structures that have survived for hundreds of years are the palaces and temples. It is no exaggeration to say that it is the Vaastu traditions that are responsible for the culture and civilization which nurtured the construction of these structures for which we feel proud even today.
There is a narrow view that Vaastu principles apply only to constructions of home and that too of the traditional style. The Smriti...
Vedic India -...
Note: This article is a researched article and borrows heavily from printed and electronic encyclopedias as well as material provided by our panel of research scholars, astrologers, academics and pundits.
The majority of Indians know Rama as Ram, Ravana as Ravan, Laxmana as Laxman and Ramayana as Ramayan and not as the English rendering ending with an ‘a’ as in Rama, Ramayana etc. The final ‘a’ is added in the English translation for scholarly Sanskrit...
